This shifts the the actual processing work behind ad-blocking to a remote DNS server - it also means that this setup will be effective whether or not Google Chrome removes the ability for extensions to block ads, as has been speculated. One of the best ways to go about it is to block at the DNS level. While these costs are diminishing with the ascent of “unlimited” mobile data plans, faster processors, and faster download speeds, the vast majority of users can still enjoy a discernible increase in performance by blocking ads today. The folks behind the ads are obviously paying for them, but you are too in terms of bandwidth, and therefore the time they take to download. The fact of the matter is that, apart from cluttering precious screen real estate in an increasingly mobile world, you actually pay for mobile ads. While the practice is controversial, most of us have done it at some point or another: block ads.
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